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A conceptual illustration showing the dichotomy between sales and awareness in business. The image is split into two halves: On the left, there's a vibrant scene depicting a bustling marketplace with diverse business people engaging in transactions, symbolizing active sales. They are shown shaking hands, exchanging products, and using digital devices for transactions, representing successful sales activities. On the right side, a contrasting scene of a public speaker with a megaphone, surrounded by social media symbols and search engine graphics, illustrates the concept of raising awareness. The speaker, a middle-aged Hispanic woman, is actively addressing an unseen audience, representing outreach and marketing efforts. The background seamlessly transitions from a marketplace environment on the left to a more abstract, digital space on the right, symbolizing the different realms of sales and awareness. The overall image is dynamic and colorful, emphasizing the importance of both aspects in business success.

Unveiling the True Challenge: Is It Sales or Awareness Holding You Back?

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Beau Billington- the founder of the Free Agent, a consulting company immersed in the strategic-layer of the Gig Economy-


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